Your business might have a different goal from others. Hence, some other brand strategy wouldn’t work for your business. If you are in clothing, hospitality, consulting, or coffee business, each will have a unique voice. Therefore, you need a creative brand strategy that leaves your competitors startled. Furthermore, it should connect with your customers. However, it can be challenging to find your brand voice. Here is your guide to finding your voice.
What services are you known for?
Firstly, you need to understand what you stand for. For instance, what is your unique selling point if you’re a skincare brand? Perhaps you’re known to provide products with minimal ingredients or exfoliating benefits. After determining your USP, you must pick an approach to communicate it to the audience. In this case, your voice can be calm, informative, and compassionate. So, this is the correct way of choosing your brand voice.
Now, this isn’t simple for a single person. That’s when brand strategy consulting firms provide their unmatched services. They usually work with hundreds of clients and businesses. As a result, these companies bring the right knowledge to the table. Besides, they know exactly what would work for your brand or business niche.
Polishing the existing content or creating brand new ones
Once you recognize your USP, take a look at your content. It means checking and analyzing what’s posted on different social channels. Additionally, figure out what’s in favor of your business. For instance, if you notice stunning engagement on natural content, continue creating it. However, if there is a lot of traction on animated videos or images, stick to them.
One thing you need to ensure is that your content and brand message must go hand-in-hand. Of course, this is impossible without a dedicated content team. That’s when you need a professional branding agency. They have the talent, knowledge, experience, and tools to handle social media content.
Essential voice guidelines
It means you follow the rules while creating content for various social media websites. Here are some additions to make:
- Avoid jargons
- Use short, scannable lines
- Decide the emojis & abbreviations
- Have the same voice across channels
About Willoughby:
Willoughby has decades of experience in crafting brand architecture strategy. It is by far the most preferred company in the US. Moreover, it is a women-led business, offering brand strategy and identity services.
To get more details, visit https://willoughbydesign.com/
Original Source: https://bit.ly/3UiCekn
